The Tough
Makes Us Tougher.
Building character. Developing leaders. Transforming communities — one conversation at a time.
About Us
Our Mission
Love the Tough, Inc. is a 501c3 nonprofit organization that helps people develop leadership and character-building skills through motivational conferences and other services. Its board members and volunteers are comprised of a diversity of people around the country. The name, “Love the Tough,” represents how tough things can bring out great things. Tough goals, tough conversations, and tough trials can all be blessings of growth in our character and leadership.
The tough makes us tougher. So, love the tough.
Our Founder
Author, speaker, and youth mover, Brandon Lee White speaks on character and leadership to thousands of youth and adults in schools and conferences. Brandon has been seen on TLC, Discovery Health, Fit TV, and TEDx. At home, in Kansas City, Brandon loves spending time with his beautiful wife and two sons. They enjoy leading and serving in their church.
Own It Conference: Kansas City (Promo)
Own It Conference: Kansas City (Recap)
News Coverage
Sponsorships / Donations
Download Corporate Sponsorship Packet
Own It Student Leadership Sponsorship Opportunities (pdf)