The Tough
Makes Us Tougher.
Building character. Developing leaders. Transforming communities — one conversation at a time.
About Us
Our Mission
Love the Tough is a nonprofit organization dedicated to developing character and leadership by helping people grow through life’s challenges.
We believe tough things can bring out great things. Tough goals build perseverance. Tough conversations build relationships. Tough trials build character. Through leadership conferences, we equip people, with a focus on youth, to face challenges with courage, grow through adversity, and positively influence the people around them.
The tough makes us tougher. So, love the tough.
Our Founder
Author, speaker, and youth mover, Brandon Lee White speaks on character and leadership to thousands of youth and adults in schools and conferences. Brandon has been seen on TLC, Discovery Health, Fit TV, and TEDx. At home, in Kansas City, Brandon loves spending time with his beautiful wife and two sons. They enjoy leading and serving in their church.
Own It Conference: Kansas City (Promo)
Own It Conference: Kansas City (Recap)
News Coverage
Sponsorships / Donations
Download Corporate Sponsorship Packet
Own It Student Leadership Sponsorship Opportunities (pdf)